On the other hand, as I have stated above, the competition is very tough.
TOPIC: Term Paper on Kellogg's Company AssignmentA brief financial analysis significant fact for the Kellogg Company is that the net sales on the previous year have surpassed 10 billions dollars, which has brought it on the position of the world's leading producer of cereals and convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and cereal bars. Paper NOW! ⬇️ As the years have passed, the competition has increased as well and new food companies appeared, like the divisions of Pepsi Co., Kraft Foods or General Mills. Nowadays, one of the main problems Kellogg Company it is confronting with, like the most of the others food companies, is represented by the high pricing pressure which comes from the part of the big clients, such as Wall mart, "which sells 14% of the company's products, from 12% in 2001." On the other hand, the small rates of inflation from the last years made it difficult to increase the prices, and the coupons and discounts were another difficulty which had to be faced by the company. The statistics showed that, in 2004, N America has been the most prosperous market for the Kellogg Company which is divided here into Retail Cereal, Retail Snacks, and Frozen and Specialty Channels. Nowadays, Kellogg Company is organized din four geographic areas: North America, Europe, Latin America and Asia Pacific. Nowadays, the products of the company are manufactured in 17 countries and marketed in more than 180 countries. International trade of the cereals occurred in1914 with Canada, followed by Australia -1924- and England-1938-and, after the World War II the expansion continued in Europe and Asia.
The name was changed into Kellogg Company in 1922. Kellogg left the Sanitarium, the hospital where he used to work, in 1906 in order to put the basis of the Battle Creek Corn Flakes Company. Kellogg, who worked in a hospital, noticed that the patients preferred to eat cereals in form of flakes rather than in solid form. The idea of the business 1890, when John Kellogg and his brother, W.K. When the Kellogg name it is pronounced, everybody instinctively thinks of tradition, since this company has been a leading one on the cereal market for more than one hundred years.
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